The MEREZHA team actively shares the belief that MSMEs are a key ingredient of economic life thanks to their potential to create further jobs, drive economic growth and enable entrepreneurial self-expression.
While the majority of Ukrainian MSMEs are run by the founders, they sometimes need external expertise to grow and to reach the next level, however they do not always know where to start, how to find a trusted adviser and how to, actually, work with the external advisers to fully benefit from their expertise.
That's why we in 2019 established MEREZHA as an ultimate part of Ukraine's MSME support ecosystem created by the EBRD and financially supported by the EU and US.
MEREZHA helps those MSMEs to improve their knowledge base and business skills while also assisting business experts in designing and proposing more relevant services to MSMEs.
MEREZHA is an expert solutions online platform that brings transparency, trust and effectiveness to the relationships between advice seeking MSMEs and reliable providers of professional services.
The platform aims at generating interactions between advisory market participants and orchestrate the MSME expert support ecosystem in Ukraine.
It aggregates market and user data to further enhance the value for MSMEs, business experts, and other market players and stakeholders.
MEREZHA can be scaled to other markets, some of its modules might be taken 'as-is' and integrated via API (Application Programming Interface)
